With a bold vision and $1,000 in start-up capital, Veronica Garza and her family turned a personal need into Siete Family Foods. What began as a dietary adjustment, turned into a multi-million dollar company committed to health and cultural roots.
The dietary change was fundamental for Veronica, who, with family support, began experimenting with alternative ingredients to recreate traditional foods. Almond flour was her solution to produce gluten-free tortillas. By the way, this alternative was even approved by her grandmother, who praised the taste and texture.
The acceptance of her creation in the close circle prompted Veronica to share her products at the Crossfit gym the family managed in Laredo. Growing demand inspired her brother Miguel to suggest an expansion. Siete Family Foods began formal production in 2014, integrating all seven family members into its operation.
Siete Family Foods and their 85 products in national chains
Since its inception, Siete Family Foods diversified its gluten-free product offerings, with a range of more than 85 varieties, including chips, crackers and sauces. Actually, in less than a decade, its products are available in more than 37,000 points of sale such as Walmart, Costco and HEB. The company expects to reach $500 million in sales this year.
Social commitment and support for Latino entrepreneurs
Moreover, Siete Family Foods actively works to support Latino communities and underrepresented entrepreneurs. In 2021, the family launched the “Juntos Fund”, a financial support initiative for small businesses. Actually, to date has awarded $265,000 to fourteen entrepreneurs and plans to distribute $2 million over the next five years.
Visit our website: https://www.mundoejecutivo-texas.com/
In other words, from its headquarters in Austin, Texas, the Garza family remains true to its values of community and wellness, fostering a legacy of health, family and culture.
