By: Eduardo Rivera S.
CEO of Global Media Investment
As a Mexican entrepreneur who has worked at the intersection of technology and trade, I am closely following President Donald Trump’s statements about his intentions to renegotiate the T-MEC and impose 25% tariffs on Mexican and Canadian products. This isn’t the first time we face an uncertain trade landscape with the United States, but each occasion calls for detailed analysis and clear strategies to protect our industries and from my perspective, explore how technology can be an ally in this circumstance.
A New Chapter in Commercial Relations
Trump’s recent announcements represent a potential shift in the economic dynamic between Mexico and its major trading partner. This 25% tariff, which he has justified as a measure to put pressure on immigration issues and fentanyl trafficking, would have a direct impact on such transcendental industries as automotive, manufacturing and agri-food. In my experience, these industries are not only the backbone of our economy, but also represent a crucial connection in global production flows, where interconnected processes between countries allow the creation of high value-added products.
In this scenario, the renegotiation of the T-MEC also raises concerns. While the current agreement has brought stability and clear benefits for Mexico, the possibility of new terms puts in danger many companies that depend on clear rules of origin and work standards. At Global Media Investment, where we continually analyze global trends, it’s clear that any unexpected changes to the T-MEC could drastically make changes trade dynamics.
Technology as a Backbone of Business Resilience
In times of uncertainty, technology has proven to be an essential tool in addressing business challenges. At my company, we have worked with AI and data analytics to help companies understand and react quickly to changes in markets. For example, a solution that allows Mexican manufacturers to analyze demand patterns in real time and adjust their production and export strategies is something that could be crucial in the event of changes in tariffs or T-MEC rules.
In addition, digitalization and technology platforms make it easier to diversify markets. For Mexican companies, exploring opportunities in Europe, Asia or Latin America is no longer a luxury, but a necessity. Technology simplifies this process by providing immediate access to market analysis, e-commerce platforms and international networks.
And beyond technology, from my experience as CEO, I believe that Mexican companies should focus on concrete strategies to navigate this circumstance:
- Diversification of customers and business partners: Excessive concentration in the U.S. market has always been a latent risk. Now more than ever, it is time to bet on alliances in other continents.
- Reinforce added value: Investing in innovation not only improves the quality of products, but also enables companies to compete in markets with high standards.
- Optimize production and logistics processes: From advanced planning software to the use of traceability technology, companies can improve operational efficiency, reducing costs and increasing flexibility in order to adapt to international demands.
The Role of Government and Business Institutions
The Mexican government and organizations such as Concanaco are already leading negotiation efforts and even promoting policies that support companies in this period of adaptation. Incentives for digitalization, training programs and accessible financing are essential for companies to strengthen themselves to face the potential challenges.
In my opinion, maintaining an open and diplomatic dialogue with the United States is essential. I have learned from my work that cooperation, even in times of tension, is more productive than confrontation.
Trade: Opportunities are for Frontrunners
There is no doubt that Trump’s trade and economic plans represent a challenge for Mexico. However, as an entrepreneur who has seen how technology transforms industries, I am convinced that this is also a time to innovate, diversify and fortify our capabilities.
At Global Media Investment, we will continue to support solutions that allow Mexican companies not only to adapt, but to thrive in the international environment. Beyond negotiations and tariff measures, the real driver of progress will be our ability to adopt new tools, learn from past experiences and act with a vision into the future.
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