Netflix took a major step into the world of sports by streaming its first NFL game, right at the end of a remarkable season for the Kansas City Chiefs. This move highlights the streaming platform’s growing interest in making inroads into live sporting events, which could bring major changes to the way fans enjoy this content.
NFL Streaming: A Strategy Betting on the Streaming Platform
Although it is not common for soccer games to be played on Wednesdays, the NFL bet on taking advantage of the high audiences that the games generate during Christmas. Netflix, for its part, took advantage of this opportunity to consolidate itself as a new option in live sports streaming.
On December 25, the platform reached 282.34 million subscribers in more than 190 countries, who were able to enjoy the game in five languages: English, Spanish, French, Portuguese and German.
In May, Netflix signed a three-year agreement with the NFL to broadcast the “Christmas Day” games. For this deal, the platform paid $150 million, marking a milestone in its foray into the sports market. This move joins similar moves by the NFL, which has moved several of its games to streaming platforms, such as Amazon Prime Video and YouTube TV with its Sunday Ticket package.
The game between the Las Vegas Raiders and the Kansas City Chiefs ranked as the most-watched event, with an average of 29.48 million viewers.
Beyond American Football: Netflix and Sports
Netflix‘s foray into the NFL has not been an isolated event. In recent months, the platform also streamed the famous boxing match between Mike Tyson and Jake Paul. In addition, Netflix secured the rights to stream the next two women’s soccer World Cups in the United States. By 2025, the platform will also include WWE wrestling broadcasts, as part of a streaming deal worth more than $5 billion.
Netflix‘s focus on sports shows its clear intention to become a key player in the world of live events, which could transform the sports broadcasting landscape.
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